Leverage Marketing to Grow Your Organization. 3 Ways to Win.
July 6, 2015
Is it just me? A bad online checkout is like cold water in the bathroom.
May 26, 2015
NEWS FLASH! Sales and Marketing are Different
August 2, 2015
How I helped add 400 pages of marketing content to a website in one day
March 7, 2016
My new job is the best, and it almost never happened. I was very hesitant to start my own marketing agency, but I am so glad I did. This new role allows me to contribute in an ongoing and meaningful way to not one but several great companies that offer a variety of really cool services. Need a beautiful and effective website? There’s this great boutique web agency in Vancouver...Need an awesome family-centered counseling center in Michigan? I know just the one. But today, I want to focus on ContentOro, an amazing startup founded by a former Borders exec who had a seriously great idea.
This idea led to a national retailer being able to add 400 pages of fresh, relevant, SEO-friendly content to their website last week.
Here’s the gist: ContentOro works with publishers to extract the contents of books and convert them to web-ready content for marketing via a proprietary process. In this particular case, our team helped PetSuppliesPlus.com add an entire dog breed guide to their website for a fraction of what it would have cost to create it from scratch (estimated at $200K!) and was able to get it online much more quickly, too.
Why is this important? Because content marketing is the #1 way to attract and engage customers, and there hasn’t been a revolutionary idea that changes the way we do content marketing in...well, ever. Us marketers usually decide what we want to put on our website, then we either sit down and write it or hire someone else to write it. Now there’s something better, and I feel privileged to know about it this early. It makes me wonder what other amazing things are out there to discover!
ContentOro’s success has inspired me to think differently about content marketing, but also about how I invest my work time. It’s way too easy to just keep grinding away at the never-ending task list...it’s my responsibility as a marketer to be exposed to new ideas, to think of my own new ideas, and to celebrate the new ideas of others. Starting now, I’m going to be more intentional about setting aside time to just get inspired. To “think thinks”, as Dr. Seuss would say. And you can help!
What do you do to get inspired? Is it a person you follow? A site you visit? An author? Please share!